Week 7: A typical Public Relations Program

This reading has a lot of useful information with regards to our group project. It simplifies for us what the required outcome for a public relations program is and what we need to do to achieve this.
In short it outlines the requirement to:
- set objectives
- plan and budget
- Implement
- Evaluate
and highlights the reasons for each.

My group will be able to take this on board when completing and finalising our HVWCT Crisis Management Plan.

The reading goes on to discuss the importance of management to invest in PR.
A PR manager can provide an organisation with invaluable insights into the media and social, ethical and political communities.

This gives the organisation the ability to anticipate potential problems and needs and formulate policy to support these.

PR practitioners role also includes the setting of objectives for the organisation. This is done by determining the overall strategic outcome and direction of the organisation.

The reading also goes on to discuss the research methodologies involved.
Again this is very useful when considering our PR crisis management plan for HVWCT.
As well as the implementation of research into current/relevant publics.

In the time of a crisis it is important to be able to quickly and effectively understand the organisations goals, objectives, stakeholders(publics) and know the best ways to effectively communicate these. This can only be achieved through prior research.