I believe that the key messages in this reading where that Research and analysis of the research is an important part of all aspect of Public Relations...
No plan can be properly executed without the sufficient use research.
All companies should allow for research in the allocation of their PR budget as it can save them money in the long run.
The online tutorial showing us how to correctly research using the internet was effective and useful, though perhaps a little drawn out... maybe more suitabe to first year students.
The key points in the readings could be applied to my groups work in that they will allow us the knowledge and tools to correctly research our defined areas with doubling up or wasting time with pointless information. It gives us a clear guideline as to what is expected and helps us further along in our project.
The readings made me think more about PR theory and Practice in that they make you realise there is more to a PR role then simply executing a plan or strategy. First you need to know that the plan/strategy is correctly targeting the required audience/demographic so that your outcomes are met and you know you wont be wasting time/effort/money... research has to be involved!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment