Week 5 Readings- Internal and Community Relations

Internal Public Relations

Who are internal Publics?
Internal Publics comprise of two main groups: an organisations employees, and an associations members.
Employee publics refer to the Chairman right through to the junior, the full-time through to the casuals and volunteers.
Association members usually join the association out of a special or professional interest.

How will this help my group?
This information is essential to my groups plan, as we are considering "issues/ crisis" management within the Wine Country organisation, it is important that our plan considers its internal publics.
Wine Country Tourism has not only employees to consider the interests of but also an extensive list of business members in the area...
Communicating effectively to both these publics, especially in a time of crisis is essential to our plan.

I believe the key messages in this reading is the idea that perhaps the internal publics are more important then any other. It is essential to keep them happy in order to keep the business/ organisation successful.

The reading make me think more about public relations theory and practice in that they have helped me to consider aspects of PR that i may have over looked or not felt necessary in regards to out groups work!!